American Eagle Gen Z Strategy

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American Eagle, Sydney Sweeney

Why American Eagle tapped Sydney Sweeney for its priciest campaign yet

CMO Craig Brommers explains how the star will help the retailer connect with a wider audience and introduce a more elevated approach to its styles.

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American Eagle launches denim line with Sydney Sweeney to boost Gen Z appeal

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Sydney Sweeney's new ad campaign sparks meme fest as American Eagle's shares gain momentum

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Inside American Eagle's Gen Z Playbook: Pinterest, Substack And Jorts

Inside American Eagle's Gen Z Playbook: Pinterest, Substack And Jorts - 07/02/2025 CMO Craig Brommers shares the brand's shifting media strategy and why older customers are sticking around ...

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American Eagle is launching a Substack - Ad Age

Why American Eagle is launching its first Substack to court Gen Z amid shopper slowdowns . Gift Article. Share. Expand.

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News

American Eagle, Sydney Sweeney

Inside American Eagle's Gen Z Playbook: Pinterest, Substack And Jorts

American Eagle is launching a Substack - Ad Age

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