HBO Max is back once again. Some industry observers applauded Warner Bros. Discovery's streaming rebrand, but others say it ...

Mike White, the creator and writer of HBO Max’s “The White Lotus,” is returning to “Survivor” seven years after he originally appeared on the reality competition show.

We’ve got a branding rerun on our hands. The streaming service Max is officially reverting to its previous name, HBO Max, ...

The Studio is just the latest example of Apple TV+ opting for quality over quantity, and I think its premium output makes it ...

Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...

Critics said at the time that dropping the HBO name was a critical branding error. Now, Warner Bros. Discovery seems to be conceding the point.

Critics likened the flip-flop to Elon Musk’s Twitter-to-X saga, while others questioned the millions spent just to land back ...

HBO Max passed on new Sesame Street episodes late last year, but don’t worry: Elmo, Cookie Monster, and the rest are moving ...

For a look at what shows are coming soon to HBO Max and other platforms ... In the bold travel competition series, hosted by Jeffrey Dean Morgan, Europe is turned into a real-life gameboard ...

Warner Bros. announced Wednesday that it will be rebranding Max, the app formerly known as HBO Max, into, uh, HBO Max.