The iconic golden arches of McDonald’s have long been a symbol of consistency and familiarity. Yet, a recent decision by the fast-food giant has sparked widespread discussion and even controversy: the ...

McDonald's U.K. and Ireland division named Ben Fox as its new senior vice president and chief marketing officer. In this role ...

The fast-food giant insisted the pilot program paved the way for a major new push into the competitive specialty drink market ...

McDonald’s has appointed a new CMO to head up marketing in the UK and Ireland, promoting internally to fill the role.

McDonald’s is planning to close of its standalone beverage concept, CosMc’s, starting in late June. The fast-food giant is ...

"These changes allow franchisees to meet our customers' increased desire for digital options, while improving speed and accuracy," stated a McDonald's spokesperson. The Chicago-based restaurant ...

This strategy ensures that local customers have foods to fit their tastes. In addition to developing new products for local markets, McDonald's will also use an adaptation strategy whereby they ...

McDonald’s UK & Ireland has appointed company veteran Ben Fox as SVP chief marketing officer. Fox returns to the UK and Irish business from his role as senior director of marketing and strategy for ...

McDonald’s is closing all CosMc’s locations by June, ending its pilot of a snack-and-sip concept. But the chain says drinks ...

McDonald’s has debuted its most dynamic store yet at Admiralty Station, Hong Kong, unveiling a bold new “Mood-Engine” design ...

McDonald's Corporation saw its worst US sales decline since the pandemic as consumers pull back spending amid economic uncertainty.