The iconic golden arches of McDonald’s have long been a symbol of consistency and familiarity. Yet, a recent decision by the fast-food giant has sparked widespread discussion and even controversy: the ...

McDonald’s will invest 100 million dollars to bring customers back after an E coli outbreak resulted in food poisoning for many customers. The outbreak of E coli food poisoning was tied to ...

Part of this comeback strategy includes creating a "more ... do constitute a disproportionate amount of the customer base for McDonald's," Senatore told FOX Business, noting that the way to ...

"These changes allow franchisees to meet our customers' increased desire for digital options, while improving speed and accuracy," stated a McDonald's spokesperson. The Chicago-based restaurant ...

But the company believes the worst is behind it, and it has strategies to win back customers. McDonald’s said Tuesday that it would rely on its $5 value meal promotion and “food innovation ...

McDonald’s is planning to close of its standalone beverage concept, CosMc’s, starting in late June. The fast-food giant is ...

This strategy ensures that local customers have foods to fit their tastes. In addition to developing new products for local markets, McDonald's will also use an adaptation strategy whereby they ...

Start by ordering a McDouble, then customize it by asking for no ketchup or mustard, and add shredded lettuce and Big Mac ...

McDonald’s has appointed a new CMO to head up marketing in the UK and Ireland, promoting internally to fill the role.

McDonald’s has debuted its most dynamic store yet at Admiralty Station, Hong Kong, unveiling a bold new “Mood-Engine” design ...

Some promotions even offer double points, helping customers earn rewards faster. By taking advantage of these strategies, McDonald’s fans can enjoy their favorite meals at a fraction of the cost.

McDonald’s UK & Ireland has appointed company veteran Ben Fox as SVP chief marketing officer. Fox returns to the UK and Irish business from his role as senior director of marketing and strategy for ...