With a nickname, logos and everything that goes with a permanent brand identity now officially a part of who they are, the ...

The NHL team in Salt Lake City is now known as the Utah Mammoth, and in addition to the name, the team's logos and jerseys ...

The mammoth head is visible as a secondary mark on the club's away jersey, which uses the diagonal "UTAH" as its primary ...

Ryan and Ashley Smith and Gary Bettman spoke at Delta Center following the Utah Mammoth name reveal. Here's what they said.

As always, the fans on social media have strong opinions. Here's what they think of the Utah Mammoth's new name and branding.

More than 10,000 years ago, the Mammoth roamed Utah with a roar, tusks up as fierce defenders of their herd as these 14-foot ...

After an exhaustive search that lasted more than a year, the NHL’s Utah team announced they are rebranding as the Utah ...

The team name and logo for Utah's hockey team were released on May 7, and now the merchandise is available through Fanatics.

“Ten thousand years ago, the mammoth roamed throughout the state and claimed Utah as their home. Now they roam again,” ...

After a 13-month process that included trademark drama and more than 850,000 ballots cast by fans in multiple rounds of ...

The Utah Hockey Club is no more. Going forward, Utah will have a new name for its NHL franchise, the Mammoth. The club made ...

(Tom Fox / Staff Photographer) The NHL team in Salt Lake City is now known as the Utah Mammoth. Owners Ryan and Ashley Smith unveiled the franchise’s permanent name Thursday morning after more ...