Apple's AI strategy draws attention as it prepares to report Q1 earnings. Analysts predict potential stock rally if AI plans impress investors.

Apple is working to make up its deficit in the AI game with a new Siri overhaul.

Apple’s road to putting AI magic in its products has been a bruising one, but the company has precendent for turning being ...

Apple plans a two-stage Siri overhaul, culminating in a chatbot-style assistant in September powered by a custom Google ...

Apple Inc. plans to revamp Siri later this year by turning the digital assistant into the company’s first artificial intelligence chatbot, thrusting the iPhone maker into a generative AI race ...

Apple is said to be working on a new Siri-powered AI pin, but what that will do and whether anyone wants such a thing is still very much unknown.