Last year, Apple’s WWDC keynote highlighted the company’s ambitious strides in AI. This year, the company toned down its emphasis on Apple Intelligence and concentrated on updates to its operating systems, services, and software, introducing a new aesthetic it calls “ Liquid Glass ” along with a new naming convention.

I recently wrote about how Apple’s lagging AI technology might impact its device and OS market share. But as I sat at the company’s headquarters in Cupertino and listened to the WWDC keynote, I came to the opposite conclusion.

Apple’s WWDC 2025 keynote has already come and gone, but its impact on Apple’s aesthetics, apps, and services is still ringing as loud as the Marimba ringtone on your grandmas