Meta Platforms Inc. Chief Executive Officer Mark Zuckerberg exuded confidence in his company’s artificial intelligence strategy, saying 2025 will be a “really big year” in which its AI assistant will become the most widely used in the industry.

In AI, I expect that this is going to be the year when a highly intelligent and personalized AI assistant reaches more than 1 billion people,” Zuckerberg said on a call with investors following the company’s fourth-quarter earnings report.