Reliance Retail has launched an app in India to sell fashionwear from China's Shein under a licensing deal, almost five years since Shein's app was banned in the country after getting caught up in a diplomatic tussle.

Reliance Retail has launched the Shein India Fast Fashion app, marking Shein’s return to India nearly five years after its ban. Through a licensing partnership, Reliance will manage all operations, ensuring data privacy and local manufacturing.

Isha Ambani-led Reliance Retail has launched a separate app for Shein, which was launched by the Mukesh Ambani-led company on Saturday morning.