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Nike’s shocking decision opened the door for Tennessee Volunteers' blockbuster Adidas deal
That’s the reality behind the Volunteers’ upcoming apparel switch from the Swoosh to Adidas' three stripes, according to longtime Tennessee insider Wes Rucker. After 12 years with Nike, Tennessee’s contract gave the brand the right to counter any competing offer — and they didn’t.
Tennessee and Adidas were partners from 1995 through 2015. They are partners again with a new apparel deal starting in July 2026.
Eric Cain breaks down the TENNESSEE VOLUNTEERS' 10-year partnership to come with Adidas, highlighting potential recruiting advantages and NIL opportunities.
Tennessee’s return to Adidas isn’t just a logo change — the potential $100 million deal includes NIL perks that could put the ...
Tennessee will switch from Nike to Adidas in 2026, returning to the brand that has long-standing relationship with Lady Vols legend Candace Parker.
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