Accenture Interactive has advised clients on best practices for bringing programmatic ad buying services in-house. Now it is offering a programmatic ad planning and buying service of its own. The ...

The balance between protecting consumers’ privacy and reaching them with relevant targeted ads is a constant struggle for the online ad industry. And consumers experience a similar tension, according ...

Accenture has taken another big step into the agency space by launching a programmatic media planning and buying unit. Accenture Interactive Programmatic Services will help clients to manage their ...

I’m standing in a windowless workshop on the second floor of a Hong Kong office tower. It’s not exactly the place most people want to be on a Friday afternoon, and hence the room looks hastily ...

Accenture Interactive is acquiring New Content, a Brazilian content marketing agency, to strengthen its abilities to serve clients in Latin America. Financial terms of the deal were not disclosed.

This includes its digital marketing agency, Accenture Interactive, as well as its applied intelligence, supply chain, cloud, and security services. In our opinion, however, there is always something ...

Accenture Interactive's Pat Connolly notes that privately, many leaders concede that innovation is simply one of those disciplines that can't be held to the same standards as the rest of the business.