(Ad) Marketing and sales are instrumental in ensuring that your business reaches a sustained level of growth and success. But the traditional B2B marketing and sales funnel aren't likely to accomplish ...

ABM isn’t just for enterprises. Smaller companies can now use AI, automation and focused targeting to drive efficiency, close ...

Account-based marketing (ABM) is one of B2B’s biggest buzzwords these days. But really, it’s just sound B2B marketing with a couple of minor deviations from standard demand-gen. And every marketer ...

ABM is a strategic marketing approach jointly implemented by sales and marketing that focuses on key, targeted accounts (whether they’re existing customers or not). In short, it’s about: Identifying ...

ABM leaders report having only a moderate, limited, or nonexistent ability to drive engagement from their key accounts.

MANHATTAN, N.Y., Sept. 7, 2023 /PRNewswire/ -- In today's fast-paced marketing landscape, AI technologies have become indispensable, reshaping the way businesses approach sales and marketing. Among ...

A third of B2B marketers who use account-based marketing ( ABM) say they have seen a return on investment of more than 50% from the strategy, according to recent research from Demand Spring. The ...

Orla Murphy is co-founder of Seeblue, an ABM agency. She has over 20 years of B2B Marketing expertise across the tech sector. In the world of B2B marketing, the relationship between agencies and ...

In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM). This method focuses on ...

Accenture (NYSE: ACN) has acquired MomentumABM, a growth consultancy headquartered in the UK, recognized for advancing account-based marketing (ABM) strategies. By aligning strategies with client ...

You’ve probably heard of Account Based Marketing. It’s a highly effective and efficient demand generation strategy — used by leading B2B fintechs — because it hones your entire marketing and sales ...

Marketing doesn’t end with a sale. B2B tech brands must use continuous personalization to maximize product value for ...