Two B2B advertisers saw CPLs drop up to 47% after adding YouTube video campaigns. Here’s how video lifted search performance ...

The Azure Active Directory Business to Business (B2B) service now supports the use of Google as an identity provider for connecting partners, Microsoft announced on Tuesday. The ability to provide ...

High CTRs don’t always mean success. Focusing on qualified clicks and impression-based metrics can lead to stronger ROI and ...

The NFL’s Big Game is almost here, and while many people will be focused on the matchup between San Francisco and Kansas City, millions of viewers will be tuning in primarily to watch the ads. In fact ...

What makes B2B ads effective on LinkedIn? Do the drivers of ad effectiveness change based on campaign goals? To find out, researchers at MAGNA and LinkedIn ran a series of experiments in which ...

Russell Glass is CEO of Bizo, a business-to-business ad network. AdExchanger.com: Judging from your June release, Bizo business appears to have momentum. Has B2B been slowed in the recession or never ...

Let’s face it, no one expected in-person events and gatherings to still be (somewhat) on hold in 2022, two years after the infamous Covid-19 pandemic first shook the world. While we knew things ...

According to WARC Media’s Platform Insights, LinkedIn’s ad revenue is set to reach $11.3bn by 2027, led by business, tech, ...

Creativity drives purchases in B2B marketing and advertising, but many business decision-makers who participated in a study said most messages lack relatability, unique perspective and strong ...

Digital advertising spend by B2B firms is expected to jump by nearly a quarter in 2021, according to recent research from eMarketer. The report was based on an analysis conducted in July 2021. The B2B ...

Pinterest launched its first B2B campaign Thursday in six global markets to help brands reach the 83% of weekly users who the company says make purchases based on content they see on the site. The ...

The MMA has released Mobile Web Advertising Measurement Guidelines for the US, but what direction are B2B marketers’ mobile strategies heading this side of the pond? Maxine-Laurie Marshall ...