The world of ad tech is starting off the new year the only way it knows how: with a new agentic solution. On Monday, Optable launched a new planner agent to automate the ad planning process for ...
Marketers are pouring billions into CTV – but without the right tools, duplication, fragmentation and murky measurement can drain ROI. I can’t count how many times I’ve settled in for a favorite show ...
MONTREAL--(BUSINESS WIRE)--Optable, a leader in identity resolution and audience activation for publishers, today announced the general availability of Optable Planner Agent, an AI-powered agentic ...
Netflix said Tuesday that it had reached 70 million monthly active users on its ad-supported plan, two years after launching its cheaper subscription tier that includes commercials. That’s up from May ...