The idea behind Ads.txt was simple: publishers create a public list containing the names of all the partners they work with, and buyers check that list before they buy. But even the simplest of ideas ...

Much ado is made about cluttered ads.txt files. So UK-based ad network Publisher Collective decided to spend the last six months cleaning its up – in the midst of a demerger that put its files in ...

Google AdSense is now warning some publishers that their earnings are at risk because they have not uploaded an ads.txt file to the site's root domain. Google says "To prevent severe impact on revenue ...

Forbes contributors publish independent expert analyses and insights. I research ad fraud and digital marketing. This article is more than 4 years old. In the years since the launch of ads.txt in 2017 ...