If you don't want apps keeping track of your preferences, you might want to disable the personalized ads on your phone. Here's how to do it on Android.

Advertising in mobile apps reached $336 billion globally in 2022, according to Data.ai’s latest annual report on the state of app revenue. That’s up 14% from the app analytics provider’s estimate of ...

Many mobile apps include ads that can threaten users’ privacy and network security, according to North Carolina State University researchers. The National Science Foundation-funded researchers studied ...

It concludes that player drop-off in mobile gaming apps increases by up to 30% after a single disruptive ad. "It can undo everything you’ve spent to acquire a user," Janković observes. "And in today’s ...

YouTube's war with ad blockers is far from over, and it's focusing on tools that enable ad-free viewing on mobile this time. The Google-owned video platform has ...

YouTube and Google have been busy these past few months. Google is in the process of decimating as many small publishers as it can with its March Core Update, while stealing their content. And YouTube ...