NBCUniversal is introducing a new currency for TV advertising designed to better take into account time-shifted viewing.

Television’s top draw grew became even more important as NFL TV ad impressions grew 12% and college football jumped 16% in Q3 ...

SAN FRANCISCO—Despite ongoing worries about the strength of the economy, a new report on U.S. advertising in the first half of 2025 by Samba TV indicates that large TV advertisers were continuing to ...

Before I can even navigate to the Netflix app, I hear something. “Hello, hello friends!” A smiling woman appears on the ...

Reform MP Sarah Pochin’s controversial comments on black and Asian actors in adverts expose a real divide on race and representation ...

DirectTV will be partnering with Glance to deliver personalized ad experiences that are powered by AI. The companies are planning to leverage TVs that are idling, and replace the typical default ...

With full-screen ads on its smart displays, Alexa is becoming less like an assistant and more like a sales rep. With full-screen ads on its smart displays, Alexa is becoming less like an assistant and ...

In Q3, the top 10 TV ad spenders poured a combined $544.8 million into airing their commercials, according to data shared ...