Getting started in PPC advertising? Bringing a new team in-house? Here are 5 lessons from my time marketing a PPC ad tech product. As a primarily organic marketer, working for an ad tech brand has ...

Problem No. 1: Consumers see thousands of commercial messages every day. They ignore almost all of them. How can brands possibly break through the clutter? How can they entice consumers to listen to ...

Just how in the world will local online video advertising become a $1.5 billion industry (according to The Kelsey Group's US Local Video Forecast - 2007 - 2012 Report) in just a few years after only ...

With the recent controversy surrounding Facebook oversharing users’ personal data, a lesser-known social media app is surging with downloads, according to a report by CNBC. The app, Vero, promises ...

Specialized and targeted audiences are great, but what about those Fortune 500 advertisers that still wish to reach a truly LARGE audience? I threw down the gauntlet at my R&D team after a ...