As marketers, most of us spend our time focusing on the positive. When a campaign delivers results (more clicks, leads, sales, etc.), we want to try to optimize the campaign and make it even more ...

Marketing teams can effectively track the performance of a campaign by monitoring the metrics closely aligned with core ...

Since the arrival of the internet and online marketing, measuring and analyzing certain metrics has been essential for those wanting to attract audiences and sell online. Figures like click-through ...

Quick: What’s the most basic purpose of advertising? Is it to generate specific outcomes? Or is it to create the awareness and affinity that lead to lifetime value and loyalty? The answer is “all of ...

Last week Greg Jarboe wrote an article for SEJ covering insights from the 2024 IAB Digital Video Ad Spend & Strategy Report which was the second part of a two-part report. The first part reported that ...

It’s baffling how many business owners are willing to spend thousands of dollars per month on advertising — from pay per click (PPC) ads to search engine optimization (SEO) to review sites to email ...

Influencer marketing can enhance brand awareness, broaden your reach, drive sales, and engage new audiences when executed correctly. Having the right tools to track influencer influence is essential, ...

The social networking site has created a column called "Social %" in its Ads Manager section, which shows the percentage of advertising impressions that were delivered with social endorsements. Social ...

A few weeks ago, I shared with you six stupid marketing metrics that need to die. The response of readers was overwhelming. I love the topic, Larry. Your article is really clever and has finally put ...

Email marketing is one of the most effective ways to engage with your audience and turn subscribers into buyers. Just because you run an email marketing campaign doesn’t mean it’s as effective as it ...

Opinions expressed by Entrepreneur contributors are their own. Businesses can’t improve what they don’t know needs to be improved — nor can they double down on what works if they don’t know what is ...