Experienced marketing leader, copywriter, and storyteller. Writing about various topics in the business and education sector. For more information or to read recent articles — visit my website at ...

The marketing field is constantly evolving and marketing professionals with the skills to adapt to these changes are in demand across many industries.* But with so many shifts in the field, is a ...

Over the past 10 years, careers in marketing have seen a significant spike. As organizations are focused on driving more traffic to their website and converting online leads, there is a growing need ...

When reviewing job growth and salary information, it’s important to remember that actual numbers can vary due to many different factors—like years of experience in the role, industry of employment, ...

Having the best products or services isn’t enough for your business. The old adage that if you build something, customers will come is an exaggeration. You need to give consumers a reason to come.

"Marketing mix" is a term that describes the varying elements that play a vital role in the planning of the marketing of a product or service. Traditionally known as the "Four P's" — product, price, ...

Changing careers is a normal part of modern life. According to a Gallup survey, 51% of U.S. workers were actively seeking or watching for a new job last year. Those who jump to new jobs also tend to ...