Made-for-advertising (MFA) websites have been allowed to exist for years within the digital ecosystem and have contributed to the disruption of user experience, devaluing content, and creating ...

When advertisers buy programmatic ad inventory, their belief is that they are purchasing ad space on reputable sites so that they reach consumers in a moment of deep engagement. Anyone who spends ...

The move is not without precedent at Amazon/AWS, which has for years offered technology and infrastructure developed in-house for its own retail operations — including its Just Walk Out autonomous ...

Sketchy ads, like those for miracle weight loss pills and suspicious-looking software, sometimes appear on legitimate, well-regarded websites. It turns out that most websites don’t actually decide who ...

The Better Business Bureau’s Online Interest-Based Advertising Accountability Program (“the Accountability Program”) issued its first ever compliance warning on October 14, a move that is intended to ...

What’s the narrowest, niche, specific type of targeting you can use in Google Ads? Placements! It’s a type of content targeting that you can use in Display and Video campaigns. (We covered one of your ...

SAN FRANCISCO — Like thousands of other websites, EDN.com relies on Google Inc. to handle a lucrative piece of Internet advertising -- the briefly worded links that produce revenue-generating clicks ...

Everywhere you go online, you’re being tracked. Almost every time you visit a website, trackers gather data about your browsing and funnel it back into targeted advertising systems, which build up ...

A computer scientist explains where those ads for clickbait articles, miracle weight loss supplements, and get-rich quick schemes come from. Sketchy ads, like those for miracle weight loss pills and ...

Sketchy ads, like those for miracle weight loss pills and suspicious-looking software, sometimes appear on legitimate, well-regarded websites. It turns out that most websites don’t actually decide who ...