Apple has announced it is ending its affiliate program for iOS apps, Mac apps, and in-app purchases. Credit: Getty Images In a move that will shake the mobile app ecosystem, Apple has announced it ...

Today, Apple announced that it is reducing the commissions it pays on apps and In-App Purchases from 7% to 2.5% effective May 1st. The iTunes Affiliate Program pays a commission from Apple’s portion ...

Affiliate marketers are largely overlooking what could be one of their best-performing channels: apps. Although most retail marketers say they generate hardly any app installs from their affiliate ...

App stores are a convenient way to find great and presumably safe apps for devices. But even with a search function, looking for that perfect app is like searching for the metaphorical needle in a ...