Both Generation Beta and Generation Alpha were named by Australian research firm McCrindle, who moved to the Greek alphabet, following on from Gen X, Y and Z, to 'signify how these different ...

Start and end dates of generations can be murky, but Generation Beta will keep being born until around 2039. If you just found out about Generation Alpha, brace yourself for a new crop of kids set to ...

Generation Beta officially begins on January 1, ushering in an era likely to be marked by rapid technological advancements and profound societal changes. Spanning from 2025 to around 2039, this cohort ...

Forbes contributors publish independent expert analyses and insights. News and opinion about video games, television, movies and the internet. The Marathon vibes have been shifting a bit more toward ...

If you just found out about Generation Alpha, brace yourself for a new crop of kids set to debut on Jan. 1. Generation Beta will start arriving in 2025 — and some experts predict they will be immersed ...