A $17 device that plugs into any TV and turns it smart, streams every major service, plays Xbox games, and responds to natural language voice search.

Amazon has started rolling out its redesigned Fire TV interface, bringing a cleaner look, faster performance, and built-in Alexa+ integration. The Latest Tech News, Delivered to Your Inbox

The Amazon Fire TV Stick 4K Plus (newest model) with AI-powered Fire TV Search is on sale for $24.99, which is a pretty low price for what you get. If you still jump between different apps on your TV and use that clunky remote that came with it,

Here are all the Prime Day deals on Amazon devices available now:

Amazon is starting to rollout its redesigned Fire TV user interface to the Fire TV 4K Select, Fire TV Cube, and Ember smart TVs.

The redesign, which is a huge improvement, was announced at CES this past January and has been slowly rolling out across devices. It’s now on Ember TVs, the Fire TV 4K Select, and Fire TV Cube. Partner TVs from Hisense recently got the update,

The Fire Cube has Alexa built in, but it also has a couple other tricks up it's sleeve that can dramatically expand your entertainment options.

Amazon has updated its developers page to confirm Fire OS 16, based on Android 16, will be its next OS for Fire TV devices.

Fire TV users will be able to discover and launch Creatorverse original series, films and video podcasts directly through the Tubi app.— This story first appears at TheDesk.net, a premium source for original news and analysis on the business of media and technology.