In the new Apple ad, a crushing machine gets to work on both analog objects and digital symbols. Apple apologized on Thursday for a new iPad Pro ad that shows a giant hydraulic press crushing a ...

A newly released ad promoting Apple’s new iPad Pro has struck quite a nerve online. It shows a hydraulic press crushing creative tools, fueling worries about technology's impact on the arts. Apple ...

A new iPad ad shows a hydraulic press crushing beloved creative objects — and, perhaps, our dreams. In a video posted to X-formerly-Twitter, Apple CEO Tim Cook boasted that the latest iPad Pro is not ...