If you don't want apps keeping track of your preferences, you might want to disable the personalized ads on your phone.

The mobile advertising technology sector is undergoing rapid evolution as the digital economy matures and user privacy rules reshape targeting dynamics. Two notable players in the space — Digital ...

CHICAGO (WLS) -- The I-Team has an alert about apps that could drain battery or put personal information at risk. An app can look like an innocent emoji maker, QR scanner or storage cleaner. But ...

It concludes that player drop-off in mobile gaming apps increases by up to 30% after a single disruptive ad. "It can undo everything you’ve spent to acquire a user," Janković observes. "And in today’s ...

Facebook and Instagram hosted ads that featured a blurred fake nude image of an underage celebrity used to promote an app that billed itself as a way to make sexually explicit images with artificial ...

iPhone and iPad owners using the Search option in the App Store will soon see ads appearing at the top of results. From October 5, whenever an iOS user enters a keyword in the App Store’s search box, ...

Snap announced a suite of new products and optimizations for app advertisers called the App Power Pack, according to a company blog post. The offering includes new ad formats, bid strategies, ...

Google TV has had a handy “Apps only” mode for quite some time that cuts down on clutter, but the feature is now showing ads and recommendations for a lot more users. “Apps only” mode has been around ...

AppLovin Corporation (NASDAQ:APP) is one of the best performing NASDAQ stocks according to hedge funds. On October 1, the company rebranded its customer-facing advertising platform as Axon. It ...