Reflecting on the personality trait that might have led one famous German to refuse to salute despite the potential cost.

At Swarthmore College in 1951, 50 students were placed in a room and charged with matching the length of two vertical lines (Asch, 1951). Seven confederates gave the wrong answer for the lion’s share ...

In a February article in the online magazine Slate, Columbia University Professor Duncan Watts exhumed the work of the late Princeton social psychologist Solomon Asch to explain what Watts called the ...

Exactly what is the effect of the opinions of others on our own? In other words, how strong is the urge toward social conformity? The question is approached by means of some unusual experiments ...