Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

George Stenitzer is concerned about the direction content marketing is headed. As founder and chief content officer at Crystal Clear Communications, he predicts that in the year ahead, too many B-to-B ...

More than 40 percent of b-to-b marketers say that only 5 percent of anonymous website visitors to their website actually share their email address, according to a new study from Bizo and Oracle ...

It’s getting harder and harder to win the attention of business-to-business buyers. I’m sure you’ve noticed this too–especially today when it seems every other email or social post is generated by AI.

Let’s brace ourselves for a hard truth. Trust in marketing measurement is already poor, and left unchecked, it’s poised to get 20% worse. The pain that your organization feels surrounding B2B ...

As 2024 comes to a close, B2B marketers can prepare for a successful 2025 by keeping an eye on rising industry trends. AI-driven personalization, experiential marketing and more can help marketing ...

Paul says the journey of sustainability in B2B marketing has been multifaceted. Initially, sustainability was often perceived as a novel trend—a checkbox to tick or a competitive edge to exploit.

As B2B buyer preferences continue to shift, it’s becoming clear that today’s content is losing its appeal. PathFactory’s recent “2024 Benchmark Report” revealed a 23% decrease in time spent on blogs, ...

Even the best B2B marketing can be forgettable and uninspiring. Instead of letting your company’s B2B efforts fall short, liven them up with four proven strategies. Four strategies to make your B2B ...

Marketers are busy bees. We're always running around to find the next task, the next metric, or the next step in our perfectly prepared marketing plan. So it makes sense that Marketing Smarts guest ...

The quest among B2B brands to present a human face to customers has been increasing in importance, and the phrase “business-to-human” has become a common way to reframe B2B marketing. Despite calls to ...

When I got this gig, my editor said, "Les, you can write about anything you want. We want you to lean into your experience as a founder, but we'd prefer you not to do ...