I had a really interesting conversation with a founder this morning who said that around 70% of their sales were to consumers and that the remaining was to businesses. In the context of a pitch, they ...

B2B and B2C marketing are surprisingly similar. Sure, there are differences, but customer experience is customer experience, ultimately. As marketers, we segment our careers and capabilities based on ...

Most manufacturing businesses that use marketing as part of their brand and sales strategy practice “business to business” (B2B) marketing techniques. Manufacturers typically make parts that are a ...

While business-to-business and business-to-consumer Internet marketing strategies are two different animals, in that one model targets businesses and the other consumers, the benefits that B2B and B2C ...

Today’s business-to-business (B2B) sales cycle is not just long, it fails to meet the changing needs and expectations of customers, especially within the technology industry. Applying proven consumer ...

B2B marketing has typically been considered the rationally-driven, less glamorous cousin of B2C marketing with its inclination for high profile, often emotion-led communications. B2B marketing’s cause ...

While business-to-consumer (B2C) marketing has embraced the power of data, business-to-business (B2B) marketing has been surprisingly slow to catch on. Companies that want to compete in the B2B ...

The world of content marketing has long been divided into two distinct buckets: B2C and B2B. But as our understanding of customers' minds evolves, it's becoming evident that separate lines can—and ...

Whether you're selling cars, shampoo, clothing, or legal services, the decision to buy what you're selling is always made by a person. That fundamental principle is deeply ingrained in consumer ...

Intent data, as its name suggests, shows which customers or accounts are likely to buy based on their online activities, such as price comparison and market research. By alerting sales and marketing ...

The Q2 2020 venture capital market did not bring a catastrophic slowdown to either the global private investment scene or the U.S.’s own VC scene. But inside the rosier-than-anticipated private ...