TrustRadius report confirms that AI tools are now central to B2B buying, with 86% of Gen Z professionals using them daily—and marketers racing to adapt. The post Gen Z leads surge in daily AI use, as ...

Key highlights from Forrester's B2B business buyer and marketing, sales, and product predictions include: ...

TradeCentric, the leading provider of B2B eCommerce integration solutions connecting enterprise buyers and suppliers, is proud to announce that two of its customers, Mars Veterinary Health and Veritiv ...

Yoav Kutner is the Co-Founder and CEO of OroCommerce, a B2B-focused commerce platform for manufacturers, wholesalers and distributors. If you believe the industry headlines, digital commerce in B2B is ...

TrustRadius, an HG Insights company and the most trusted B2B buyer intelligence platform, today announced a new research report studying how workers are actually using AI and how software buyers are ...

Marketing doesn’t end with a sale. B2B tech brands must use continuous personalization to maximize product value for ...

A unified digital B2B commerce platform powered by GenAI can personalize e-commerce experiences and boost sales of complex, configurable products. Aleran Software helps manufacturers and distributors ...

As B2B marketing evolves, so do B2B buyers. Along with the rise of various technologies and fluctuating economic conditions, the B2B buyer's journey has changed, as has how buyers make decisions.

When even the slightest edge can make the difference, B2B marketers must consider being early adopters of Answer Engine ...

Changes in buyer behaviours continue to evolve as new social technologies are introduced. Plus, buyers are thoroughly researching your business to validate your offering – but as the freedom of online ...

The game has changed, it's time to rip up the rulebook and find a winning new formula in B2B marketing. B2B buyers today have fundamentally different expectations than they did five years ago. The ...