B2B marketers, sales teams, and IT decision-makers are making video a central part of their sales and marketing strategies. However, not all video hosting platforms meet the complex needs of ...

AI buying agents are transforming B2B sales by automating early evaluations and reshaping CRM strategies, pushing human sales ...

That’s why B2B needs to create effective CRM strategies to improve sales and customer services. An effective CRM strategy directs the what, who, how, where, and why of organizations’ relations with ...

Surfe's Market Signals is a community-driven marketplace of B2B sales prospecting lists converting signals into ready-to-work ...

B2B leaders say their firms have increasingly been using customer relationship management (CRM) systems as centralized communications hubs for nurturing leads, according to recent research from ...

If your B2B startup has graduated from spreadsheets to a CRM (contact relationship management) system, congratulations. You’ve made great strides in managing relationships with prospects and customers ...

While we’re on the subject of the customer relationship, it’s important, even vital, that we do a better job of teasing apart customer types. It seems to me that the vast conversation about social CRM ...

Today’s B2B buyers aren’t satisfied with the status quo. They’re looking for rich, cross-channel buying experiences that make it easy to locate product information and complete purchases, similar to ...

It’s an exciting time for B2B businesses. The global B2B market today is four times the size of the B2C market overall. What’s more, a 2015 Forrester report estimated that B2B e-commerce sales will ...

CEO of Response Media, a data-led CRM agency that works with leading companies to achieve optimal growth between brands and audiences. If your business caters to other businesses—also known as B2B—it ...