In order to succeed as a salesperson, you need to know exactly who your customer is. This includes information you can research yourself, such as this person's company, job title and place in the ...

Who needs what we’re selling and why? Discover the answers to those two questions and it’ll shape your marketing strategy into something that has a direct and powerful impact on your bottom line.

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More As a B2B marketer, I love comparing B2B and B2C customer experiences – ...

The future of B2B CX is set to be defined by innovative solutions that not only streamline operations but also create highly personalized and seamless interactions. Competition is fierce, and customer ...

B2B customer data platform Leadspace has expanded its partnership with SalesIntel, a provider of B2B contact data to provide clients with enriched profiles. The goal is to offer “human-verified B2B ...

As I previously discussed in my two-part series on B2C customer retention, It costs more to acquire a new customer than to retain an existing customer. The same holds true for relationships with B2B ...

Customer churn is a top concern for any business—but especially B2B firms. If you aren't able to get on top of customer retention, your bottom line can be completely devastated. The best way to reduce ...

The world of B2B commerce is undergoing a profound transformation: Traditional sales models are being disrupted as B2B buyers, especially those from younger generations, are increasingly demanding the ...

These nominations follow a major win earlier this year: OroCommerce customer Lactalis captured Enterprise Manufacturer of the Year at the 2025 B2B eCommerce Awards UK & Europe after rolling out a ...