Don't miss a MarketingProfs podcast, subscribe to our free newsletter! Your guide as we explore the topic is our guest, Discuss chief strategy officer and co-founder Jim Longo, who has 30+ years of ...

B2B marketing, sales, and product predictions, as more B2B buyers adopt generative AI and conversational search tools to gather faster insights, marketing, sales, and product leaders are facing ...

Online communities, blogs and forums are presenting new opportunities for marketers to research their audiences in innovative ways. A report by Forrester Research, published in December, goes as far ...

As marketers, it's easy to develop a "tunnel vision" of sorts that keeps us focused on the message we want to convey instead of the message our audiences want to hear. Case in point: 74% of B2B buyers ...

Profound’s AI visibility data will be integrated into my.G2 dashboards, providing insights into when & how product categories ...

As with every other area of business practice, technology has had a major impact on how market research is conducted in B2B. Widely used in B2C, market research in B2B has not been fully utilised for ...

The knowledge economy has been the foundation of economic activity for developed nations since the 1960s. Prioritizing intellectual capital, allows businesses to be more efficient and dynamic, leading ...

DUBLIN--(BUSINESS WIRE)--The "Global B2B E-Commerce Market 2018" report has been added to ResearchAndMarkets.com's offering. Global B2B E-Commerce has evolved into a multi-trillion dollar market and ...

Yet Nearly Half of the Survey Group Says That Their Marketing Efforts Are Not Fully Personalized; More Acknowledge That Data and AI Technologies Are Not Used to Personalize Their Marketing FOSTER CITY ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Many people are talking about the drastic changes to the consumer purchase journey due to ...