A new online recruitment service is aiming to finally breach the recruitment gap in the business-to-business marketing sector The first specialist online job board for the business-to-business ...

B2B firms say the most difficult marketing roles to find qualified candidates for are those that involve analytics, operations, and demand generation, according to recent research from the Spear ...

Mike Maynard is the CEO at Napier, a marketing agency for B2B technology firms that accelerates the customer journey for prospects. Whether as a participant or observer, sport—and business—can teach ...

What are the latest successful ways for B2B brands to connect and nurture leads with their audiences on social media? Those crafting B2B social media marketing programs should consider employee ...

Also In The Forbes CMO Newsletter: AI Can Save Thousands Of Dollars Worth Of Tedious Tasks, Paramount Gets A Knockout UFC Deal, OpenAI Releases GPT-5, Shoppers Avoid American Eagle Stores As marketing ...

Only half of B2B marketers come from a marketing background and have previously held non-marketing roles. This is one of the key findings of the B2B Marketing Recruitment Survey, run in association ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. In the dynamic world of B2B ...

B2B audience: Key decision makers in businesses looking to transform their workplace (Morgan Lovell), switch business banking (HSBC), go carbon neutral (CarbonNeutral Company) or improve selection, ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Shama Hyder ...

In any B2B buying situation, you have the people who can say 'yes' and the people who can say 'no.' Here's how to get more 'yeses.' B2B sales are notoriously difficult to close. I’m not talking about ...

While data, metrics and ROI calculations matter, compelling narratives humanize your message and differentiate you from competitors. A great business story should be based on a real customer of yours, ...