The choice for B2C leaders today is clear: continue to compete on transient features, or build an enduring identity based on ...

Business-to-consumer (B2C) content marketing adoption is on the rise, with 60% of B2C marketers planning to increase content marketing spend over the next 12 months, according to the second annual B2C ...

B2C marketing, customer experience, and digital business predictions, the rapid adoption of generative AI is exposing fragmented vendor ecosystems and increasing consumer skepticism. In 2026, a third ...

B2B and B2C marketing are surprisingly similar. Sure, there are differences, but customer experience is customer experience, ultimately. As marketers, we segment our careers and capabilities based on ...

For decades, business-to-business (B2B) and business-to-consumer (B2C) marketing strategies have largely been kept separate. However, with more access to detailed consumer data than ever before, and ...

CAMBRIDGE, Mass.--(BUSINESS WIRE)-- According to Forrester’s (Nasdaq: FORR) 2025 B2C marketing and customer experience (CX) predictions, rising prices will prompt brand loyalty to decline by 25% in ...

Most manufacturing businesses that use marketing as part of their brand and sales strategy practice “business to business” (B2B) marketing techniques. Manufacturers typically make parts that are a ...

Most small businesses sell to other businesses or to consumers, and the acronyms B2B and B2C represent these relationships in abbreviated form. There are exceptions, as a cleaning service could clean ...

B2B marketing has always been different from B2C marketing in a number of key ways. B2B purchases involve longer timelines and more people. B2B purchases are based largely on need and logic, while ...

Marketers have a problem with measuring content marketing. Business-to-consumer (B2C) content marketers struggle with effectively tracking their content marketing return on investment (ROI), according ...