Let’s level-set for a second: Marketers are overwhelmed and burnt out, and the last thing they want is more work on their plates. As industries across the board dive head-first into 2024 planning, ...

In this week’s episode of the B2B Marketing Podcast in association with Revere, we dive into the essentials for strategic and financial planning as we head into 2026. We’re joined by Fiona McKenzie, ...

A bit harsh perhaps, and for those marketers doing a sterling job in trying circumstances, no offence intended. McDonald’s comments provide interesting talking points nonetheless. Could those in ...

Achieving aggressive, business-to-business (B2B) sales growth is now easier than ever, starting with a holistic strategic marketing plan United States, 9th Sep 2024 – Innovaxis, a leading B2B ...

B2B marketers say AI/automation is the top strategy they plan to experiment with more in 2023, according to recent research from Sagefrog. The report was based on data from a survey of more than 900 ...

As Sherlock Holmes said, “I never guess. It is a capital mistake to theorize before one has data.” For business-to-business (B2B) marketers, this statement has never been more true. With an ...

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Aggregage, Inc., the publisher of B2B Marketing Zone and more than 40 other B2B publications, today announced the results of a survey about the impact of COVID-19 ...

CAMBRIDGE, Mass., Oct. 5, 2020 /PRNewswire/ -- To help B2B marketing, sales, and product leaders align priorities amid unpredictable market conditions, Forrester (NASDAQ: FORR) today released Planning ...