The text of this ad pitches the new Bavaria as -- sort of -- a status symbol, but also as a gas-sipping reliable machine that will help its owner close those important deals. In Europe, it was sold as ...

As luxury automakers adapt to an electric future, they're updating the branding too. Compared to Jaguar, BMW's new logo takes a light touch.

When I was younger and had nowhere near the money to be even imagining such things, the E60 M5 with its high-revving V-10 was the business. Wrapped in one of the tighter 5-series bodies BMW ever made, ...