Add Yahoo as a preferred source to see more of our stories on Google. The BMW logo on the Bavarian flag. The BMW logo is one of the best car logos, and certainly one of the most recognised. But it's ...

Think you know BMW inside and out? Many enthusiasts do. Yet some of the brand’s most fascinating stories rarely come up in conversation. From aviation roots and forgotten experiments to the moments ...

Add Yahoo as a preferred source to see more of our stories on Google. It might be ones of the best car logos of all time, but it seems people can't decide what they're actually looking at when it ...

Tracing the roots of an automotive manufacturer back to its genesis sometimes requires separating marketing spin from historical fact. Having a long-lived brand with an impressive history is one of ...

Despite technology like AI, one element of automotive marketing is slow to change: the logo. Researchers asked 90 respondents to submit hand-drawn recreations of various car logos without assistance ...

BMW's round logo is receiving its first redesign in more than two decades. The German automaker's refreshed logo ditches the black ring for a transparent circle. The rest of it, including the typeface ...

BMW's simple blue-and-white logo is getting a refresh for incoming models from February onwards, starting with the new 2027 iX3, as first reported by BMW Blog. In fact, the change to the brand's ...

BMW has given its Alpina sub-brand a fresh visual makeover with a new logo that really highlights its elevated spot in the BMW Group's luxury lineup. This comes right after BMW took full ownership of ...