Year two of the study builds on long-term research from Cardiff University neuroscientists exploring the impact of doll play on children, commissioned by Barbie® In year one of the study, research ...

Neuroscientists from Cardiff University have found that doll play could benefit children with varying social communication styles, including those who display neurodivergent traits commonly associated ...

New research highlights how simple toy choices profoundly impact child development. Playing with dolls, unlike screen time, significantly boosts social processing and emotional understanding by ...