Most of us have that one bank we’ve been with for years — maybe even since we were teens. But have you ever stopped to think if sticking with that bank is really helping your finances? While loyalty ...

Image source: Flickr user Betsssssy. There aren't many industries that can cause consumers to instantly cringe in horror, but say the word "bank" and you might just accomplish this feat. Although ...

You might expect people who sign up for a loyalty program with a bank to be especially leery about how their data is used. But a recent study suggests that they are actually more open to personalized ...

FIS announces it will provide a comprehensive card-based loyalty solution to Commerce Bank, a top-50 U.S. bank by asset size. By providing cutting-edge capabilities and back-end support, FIS seeks to ...

The opposite of intended branding -Awareness, Identity, Advertising and PR as we discussed in Part 1- is what I call "accidental branding" and this would be the total experiences and emotions that a ...

Getting your Trinity Audio player ready... Fed up with rising fees and nonstop product pitches, Patrick Lujan closed his accounts with JPMorgan Chase and Bank of America this summer. The last straw ...