When you know the difference between descriptive and behavioral marketing, you can decide on the best marketing approach for your business and use it to get new customers. Descriptive strategies apply ...

Opinions expressed by Digital Journal contributors are their own. People are now living in a hyperconnected omni-channel digital world where millions of terabytes of data are generated every day ...

All marketing relies, to some extent, on behavioral insights. Once you’re in the business of ascertaining motivation and influencing behavior, you’re in the realm of psychology, whether you’re trying ...

If Google is the king of search, then MySpace is the king of the impression. Analysts, journalists, and all other sorts of “ists” have for years closely tracked the percentage of queries that each of ...

Congress has become increasingly interested in the privacy implications of behavioral marketing. This summer, the Senate has held hearings, and the House Committee on Energy and Commerce has followed ...

The first audience that most advertisers work with is their own website visitors. After all, retargeting campaigns perform better when a high concentration of traffic comes from high-value search ...

Access of our Behavioral Marketing Marketing Resources here. Select any of the popular topics below to narrow your search. Get unlimited access to all of our exclusive marketing resources. Go PRO ...

Let’s face it: We live in a hyper-connected world where consumers now have more options, more choices and more distractions during the purchasing process, causing a seismic shift for brands across all ...

This guide breaks down seven strategies for using first-party behavioral data to improve personalization, close visibility gaps, and drive real results. Looking to do more with your first-party data?

Marketing is the entire process of researching customer needs and preferences, developing product and service solutions to match, and promoting the benefits to targeted customers. Understanding basic ...

The term consumer behavior gets tossed around a lot. Let’s take a moment to properly answer the question: What is consumer behavior? At its core, consumer behavior is an act of studying a specific ...