Companies have spawned seemingly every conceivable critter into a topwater bait—from frogs and rodents to flying mammals, birds, and even turtles. While some lures achieve instant notoriety for their ...

You already know there is no more exciting and satisfying way to catch a bass than with a topwater lure, but which one is best, when and where? The following list highlights the five most universally ...

A sentimental favorite, this lure just flat-out catches fish and is ideal for the tributary streams white bass run into in the spring to spawn. Selecting lures for white bass—also known as sand bass, ...

Lake Erie, Dale Hollow Lake, and the St. Lawrence River are just a few locations in the U.S. that grow giant smallmouth. These are iconic places to fish, but to truly be effective on those waters, you ...

Topwater lures are the go-to fishing lures of mid- to late summer. These are effective artificial lures that float and move on the top of the water. They can work when other lures fail. A topwater ...

Catching fish on top-water lures can be so exciting that some anglers would rather catch one fish on a top-water than two or three down deep. Lures that splash and dance across the surface are ...

The Starting Spot: -One of the all time great bass pros and nicest guy you’ll ever meet, Shaw Grigsby has announced his retirement. -Shaye Baker makes the case that topwater baits are the best baits a ...

CORNELIUS, N.C.--(BUSINESS WIRE)--Matt Lewis, an entrepreneur with many other successful businesses founded BassMooch in 2022. Lewis decided to follow his passion for fishing and started the journey ...

Spring is most bass anglers’ favorite season, because fish are often at their fattest and most active. However, springtime fishing conditions change quickly, and anglers who fail to change with them ...

Largemouth bass are the most popular game fish in America for one key reason: Accessibility. No matter where you live, there’s a strong possibility there are largemouths close by. Furthermore, you don ...