Equity can give creators a stake in the value they help build, but only when both sides are clear about the work, expectations, and risk involved.

There's no denying that tequila is having a moment. The celebrity playbook has been followed to the letter: Launch a premium bottle, wrap it in a sleek label and let personal brand equity drive ...

Well,” he responded, “if seeing AC/DC is working, you’ll be working all night long.” With my expectations low and a stockpile ...

Kantar's data shows that only 28% of brand equity is built via paid touchpoints, with direct and indirect experience touchpoints accounting for the rest. This poses a direct challenge to how most CMOs ...

CMOs face steeper challenges to realizing long-term brand-building goals, yet many remain confident in their brands’ equity despite winnowing resources, according to new research from NielsenIQ. NIQ ...