Brand hierarchy is not identical to the organisational structure of the University of Helsinki: it’s purpose is to reflect the University’s relation to its various faculties, units, independent ...

For any brand in this day and age to be properly positioned in a meaningful, longterm and a strategicallycompetitive manner, it must, to varying degrees, satisfy all of the conditions of brand values ...

Brands are the best way to show off wealth, and the flood of new millionaires around the world like showing off. Brands or products associated with luxury of any kind can benefit from increasing ...

In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have ...