Human-to-human marketing creates constellations—connected points of light that, together, show customers exactly where you're ...

Every brand wants to be top of mind with potential customers. But this takes more than a catchy slogan or a sleek logo, especially when you're forging relationships with B2B clients. You need to ...

The big news out of the Japan Mobility Show is the introduction of Century as a new ultra-luxury brand. We chat with Lexus International President Takashi Watanabe to clarify Lexus’ positioning in ...

The only thing sending marketers broke is their lack of confidence, not their sustainability efforts, muses Kennedy ...

Brands’ advertising or marketing communication is not given to assumption. We have written well over three articles on the professional imperatives for a successful advertising/campaign because of its ...

Everything communicates - everything you do and say and don’t do and don’t say internally and externally. Given that, aligning what you say about your brand with what you do and what you are as an ...

DALLAS--(BUSINESS WIRE)--CBRE Group, Inc. (NYSE:CBRE), the global leader in commercial real estate services and investment, today announced new brand positioning including a new vision, “Realizing ...

From century-old shoemakers to soda giants, these brands are proving that revival is an art form — one that begins with ...

The act of branding has 10 different meanings, which translate into 10 different ways to create instrumentality or usefulness beyond the tangible benefits of a product/service. Following those 10 ...

Geeley-owned premium electric vehicle brand Zeekr is driving an ambitious growth strategy centred on its tech credentials and premium features, which is attracting an audience of EV converts.