These days, building a strong personal brand online is just as important (if not more) than building your company’s brand. In a sea of digital information, you need to stand out as an expert in your ...

People may say you are your brand. But are you making sure that your brand is you? Source: Ferdinand Studio / Pexels These days it seems like there's an endless stream of people on social media ...

A lot of talented professionals find themselves still struggling to make an impact in their fields. It’s often perceived as bad luck, underperformance or another negative cause, but in reality, it ...

As an experienced leader, your personal brand may not be as visible as Superman’s. But just because you don’t wear an S on your chest or a cape on your back, don’t think your personal brand doesn’t ...

Q: Why aren’t my usual hiring strategies working? ACE Advises: Maine employers face a short supply of workers, in part because of Maine’s aging workforce. Most people have felt the impact. A local ...

Personal branding is currently in the spotlight for all the wrong reasons. Elon Musk’s Twitter takeover saw people who’d spent years crafting an online persona suddenly face up to the fact that it may ...

Getting out there can help your career. Visibility outside the four walls of your company creates, over time, a personal brand that can pay off in unexpected ways. Mainly, of course, I’m talking about ...

Opinions expressed by Entrepreneur contributors are their own. One of the biggest business shifts in the last few years has been an internal focus on “customer experience,” or CX. While the idea of ...

If you’re going to take the time to brand yourself, take steps to protect that brand. While you might not need it in the short term, it can pay dividends down the road. I am a big believer in ...

At its core, a strong personal brand requires demonstrated competence and character, says John Hansen, Ph.D., associate dean for Research, Academic and Faculty Affairs at the University of Alabama at ...