In today’s Bollywood, nostalgia is more than just a sentiment—it’s a marketing strategy. With increasing frequency, filmmakers are borrowing from the past to craft film titles that instantly spark ...

Scattered amid the lukewarm masala of musical comedy, romantic melodrama, and unsynchronized passions that is “Ae Dil Hai Mushkil,” there are teasing indications that the movie might have been better ...

Bollywood increasingly employs nostalgia as a marketing tactic, repurposing familiar song lyrics and classic film references for titles. While these titles aim to create an emotional connection with ...