Great customer experiences start with human connection, and technology should enhance, not replace these interactions.

Once you’ve determined a problem, define the specific outcome you aim to achieve by implementing technology—like increasing ...

To that end, 20 Forbes Business Development Council members highlight some of the best practices for turning cost challenges into opportunities for sustainable growth. From leveraging technology to ...

This course explores the unique aspects of creating effective strategies for technology-intensive businesses ... how firms create IP and build business models enabling them to appropriate value from ...

This is a one (1) unit course. The Technology Strategy course focuses on formulating business strategy in the context of a new technology, new intellectual property, new platforms and new or evolving ...

Delivering a seamless customer experience is crucial for staying competitive. Yet, many companies manage martech, salestech ...

Iansiti, Marco, and Roy Levien. "Keynotes and Dominators: Framing Operating and Technology Strategy in a Business Ecosystem." Harvard Business School Working Paper, No. 03-061, November 2002.

"This is predominantly a cultural and business change powered by technology. So it has to rely ... she began surveying PepsiCo's initial tech strategies. "There weren't global standards," she ...

In recent years, the corporate world has shown resilience to pandemics, geopolitical conflict and economic shocks. The ...

Leaders in Citi's technology unit and its "crown jewel" services unit announced a raft of changes as key leaders step down.

CEOs report early productivity gains from generative AI and rising payoffs from investments in sustainability. The challenge is to increase scope and speed.

The company began buying bitcoin in 2020 as revenue from its software business waned. Last year, Strategy unveiled ... financial technology upstarts and asset managers. He also covers the biggest ...