The healthy tension between art and commerce – or content and commerce, if you want to be less pretentious about it – has always been tricky to maintain. And as any of us who work in digital media can ...

CTV advertising is evolving from prepubescent into a profitable industry, so expect the nascent trends of last year – namely, a focus on measurement and data, transparency, targeting and programmatic ...

As the industry accelerates its efforts to take full advantage of CTV’s rapid global growth, what are the main opportunities and benefits for advertisers? As connected TV (CTV) gradually dominates ...

The launch gives Roku users access to CTV’s extensive content offering, including hit CTV and Discovery series, CTV Throwback and CTV Movies, CTV’s suite of specialty channels, and more ...

Connected TV (CTV) continues to be “massively underutilized” in relation to its return on investment (ROI). That’s according to the Analytic Partners (AP) data analytics consulting/tech firm, which ...

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If you’re a B2B marketer, there’s a solid chance your marketing strategy look’s something like this: Not a bad approach, but unfortunately it’s the same exact strategy every single one of your ...