Partnership provides programmatic access to premium, high-engagement content from HBCUs, NAIA, and the NBA G League, reaching untapped, engaged audiences. WINTER PARK, FL, UNITED STATES, January 6, ...

If the past six months have shown us anything, it’s that streaming isn’t just a major player in sports—it’s rewriting the playbook. Netflix broadcast NFL Christmas games for the first time, Amazon ...

“The Big Reset: 10 Trends Reshaping Streaming in 2026” is available to download.

Live sports is one of the most powerful and culturally unifying categories in media — and increasingly, it’s happening on Connected TV (CTV). As more fans shift to streaming, live sports is becoming a ...

This was the year live sports entered the streaming arena in full force, creating a new form of fragmentation in the process. Media companies have been fighting tooth and nail for the rights to air ...

YouTube on Thursday announced an update to its global hub for sports content known as Sports. The changes are being made across mobile, desktop and connected tv (CTV). The content will offer clips and ...

We’ve entered the thick of sports season — the NFL season is dominating, MLB playoffs are in full swing, and women’s sports are consistently capturing historic levels of attention. The WNBA’s ...

With the razzle-dazzle portion of the upfronts long over, the ad industry is now learning the impact of those presentations. We may be facing the largest scatter market we’ve ever experienced, which ...

Linear television has been on the decline for quite some time now. Despite viewers and advertisers alike gradually turning more and more of their attention and ad spend towards connected TV (CTV), ...

“We’re delivering news all the time on FAST, not just five to six on broadcast TV,” she said at NAB Show New York, noting ...

The Trade Desk TTD is focused on boosting its Connected TV (“CTV”) business by capitalizing on the shift from linear to programmatic CTV. TTD had earlier referred to CTV as the “kingpin of the open ...